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Dataharvest/EIJC, the European Investigative and Data Journalism Conference organised by Journalismfund.eu, is the most relevant networking event for investigative and data journalists in Europe. Dataharvest/EIJC15 will take place on Friday 8, Saturday 9 and Sunday morning 10 May 2015, with a pre-conference Hackaton on Thursday 7 May. Like the previous years, the conference will take place in the centre of Brussels.
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Friday, May 8 • 14:00 - 15:00
The Political Economy of the Hungarian Media and Advertising Industry under the Second Orbán Administration

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How did the Viktor Orbán - Lajos Simicska media empire function? The extensive study summarizes one of the primary elements of what can be called the “state capture” of the Hungarian media market between 2010 and 2014. Viktor Orbán, the Prime Minister of Hungary’s ruling Fidesz party and his cooperation with construction and media entrepreneur Lajos Simicska, a long-time college friend, recently breaking ranks. This resulted in a public/state advertisement and media monopoly favoring Fidesz’s rule. Assessing a bulk of approximately 80,000 public procurement and state advertising data entries (public and bought data based on Hungarian Public Procurement Database, Kantar Media’s data and company registry data), the article establishes how this process unfolded creating the governing party associate media empire, identifies key players operating the empire itself and presents the beneficiaries of public advertising tenders. The analysis then goes on to explain the post-2010 redistribution system of state advertisements identifying the greatest winners, and concludes with a range of suggestions concerning a way out from the present situation. http://www.kreativ.hu/databanya/cikk/how_did_the_orban_simicska_media_empire_functionhttp://www.kreativ.hu/databanya/cikk/how_did_the_orban_simicska_media_empire_function

Speakers
avatar for Attila Bátorfy

Attila Bátorfy

journalist, Kreatív Online
Editor and journalist at Kreatív Magazin/Kreatív Online, Hungary's biggest monthly mag and daily news site about media and advertising.


Friday May 8, 2015 14:00 - 15:00
1.26 Erasmushogeschool, 70 Zespenningenstraat, 1000 Brussels, Belgium

Attendees (6)